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Peterson Chevrolet Staff

Click on one of the people below to find out more information.

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  • Rod West
    General Manager
    Rod West

    Hi, my name's Rod and I was born and raised in Ft. Collins, Colorado.

    In school, I studied Economics and Accounting at Ottawa University and Colorado State University.

    I've been in the automotive industry for 28 years and am the General Manager of Peterson's Chevrolet, Buick, and Cadillac. Because of my experience and expertise, I've won numerous sales contests as an individual, and as a dealer manager. For six years straight, I received the Mitsubishi Diamond Chapter of Excellence and Subaru Stellar Performer Dealer Award.

    I've been married for 20 years to an angel. We have four children and four grandchildren, and only one son left at home.

    Within the community, I currently serve on the Board of Directors of The Treasure Valley Chapter of "The Fellowship of Christian Athletes."

    My hobbies consist of spending time with my family, fishing, and golfing.

  • Jeff Newell
    General Sales Manager
    Jeff Newell

    Hi, my name is Jeff and I grew up right here in Boise, ID. I have worked in the automotive industry since '99 and I love working for Peterson's. I am currently the General Sales Manager of Peterson Chevrolet, Buick, and Cadillac.

    I have a beautiful wife and three great children. We live a very active lifestyle and when I'm not working, you will find me and the family biking, running, golfing, or camping. We also enjoy triathlons!

  • Tom Dockweiler
    Parts Manager
    Tom Dockweiler

    My name is Tom Dockweiler and I am the Parts Manager at Peterson's GM store: Chevrolet, Buick, and Cadillac. I have been in the car business for over 30 years, most of those years in the parts department. I started as a driver working in all aspects of the parts business. I do, however, have experience in the service department when I worked as the Fixed Ops Director.

    Over my career, I have received awards from three manufacturers: American Honda, Ford Motor Co., and most recently, GM's Mark of Excellence Award.

    I have three grown children, all of whom reside in the Treasure Valley. My hobbies and interests include snow skiing, fishing, backpacking, and most outdoor activities.

  • Tom Browning
    Service Manager
    Tom Browning

    Hi, I'm Tom and I've been in the automotive industry for 32 years. Sixteen of those years have been right here in Treasure Valley. I started in the business at Montgomery Wards in 1979 as a lube technician. Since that time, I've experienced several opportunities in my career including technician and service consultant. I've progressed into different management roles, including my current position as Service Manager of the Peterson Chevrolet, Buick, and Cadillac store.

    When I'm not working I enjoy fishing, camping, golfing, bowling, and four-wheeling. I also enjoy spending time with my family and friends, and of course, classic cars.